About
Dynamic Senior Executive with over 24 years of global leadership in cybersecurity, IT distribution, and telecommunications, specializing in ecosystem-led growth. Expert in building high-performing teams and executing scalable channel strategies, consistently driving 25%+ Y/Y revenue growth and significant market share gains. Proven ability to manage complex partner networks and foster long-term partnerships for strategic impact and operational excellence.
Work
Saudi Arabia, Saudi Arabia
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Summary
Led strategic market entry and ecosystem expansion for Mitsumi Distribution in Saudi Arabia, building foundational partnerships and driving growth.
Highlights
Spearheaded Mitsumi’s strategic entry into the Saudi Arabian market, establishing foundational operations for cybersecurity-focused ecosystem expansion.
Forged critical alliances with leading vendors (HP, ASUS, Lexar) and expanded market coverage into Tier 2 and remote channel networks, driving broader market penetration.
Drove significant ecosystem growth by onboarding new proximity partners and channel tiers across compute, print, and memory sectors.
Developed and implemented localization models to enhance partner enablement and customer access, optimizing market reach.
Recruited and mentored a cross-functional local team aligned with Saudization goals, ensuring rapid operational scalability and talent development.
MEA
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Summary
Consulted for SIPL, successfully launching MEA market operations and developing cross-border trading strategies for Telco products.
Highlights
Successfully launched MEA market operations for SIPL, establishing full presence and operational capability within a rapid 8-month timeline.
Developed and executed a cross-border trading strategy for Telco products, collaborating with key Service Providers and global OEMs like Apple and Huawei.
Initiated and cultivated strategic relationships with Distributors and logistics partners, optimizing supply chain footprint across the GCC and Africa regions.
CEE + META
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Summary
Directed regional sales and ecosystem development for Dell Technologies across CEE and META, driving significant revenue growth and strategic partnerships.
Highlights
Built and executed a regional ecosystem model, strategically engaging with GSIs, CSPs, and Managed Services Providers to expand market reach and influence.
Achieved consistent 25%+ Year-over-Year revenue growth through robust pipeline development, partner-driven account targeting, and precise sales forecasting.
Drove successful enterprise customer outcomes by developing and executing joint business plans with key ecosystem stakeholders.
Led and mentored a high-performing team of 17 multicultural professionals across CEE and META, integrating operational rhythm with global Go-to-Market standards.
Developed a comprehensive channel framework that significantly increased regional revenue and strengthened market position.
Partnered with C-level executives to align on solution roadmaps, influence budget allocations, and cultivate long-term strategic alliances.
MEA
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Summary
Managed P&L and growth strategy for Acer Inc.'s core product categories across MEA, significantly expanding market share and revenue.
Highlights
Managed comprehensive P&L and growth strategy for core product categories, significantly growing market share across 12 countries.
Expanded channel footprint by onboarding new Tier 2 resellers and local system integrators, boosting distribution-led revenues by 35%.
MEA
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Summary
Oversaw general management for Redington Gulf in MEA, developing and implementing channel programs and operational frameworks.
Highlights
Created tailored channel programs for emerging markets, resulting in a 50% growth from Tier 2 and rural channels.
Built robust operational frameworks for strategic vendor onboarding, encompassing solutions from cloud software to hardware platforms.
Awards
Leadership Excellence Programs
Awarded By
Dell Technologies
Participation and recognition in various leadership excellence programs at Dell Technologies.
UAE Golden Visa
Awarded By
UAE Government
Recipient of the UAE Golden Visa for outstanding humanitarian service spanning over two decades.
Leadership Recognition: Dell Presidents Club
Awarded By
Dell Technologies
Recognized for outstanding leadership and performance as part of the Dell Presidents Club in Fiscal Year 2017.
Skills
Strategy & Execution
Ecosystem Strategy, Channel Expansion, GTM Models, Market Entry, Business Development.
Sales & Partnerships
High-Performance Sales Leadership, GSI/MSSP/CSP Partnership Development, Multi-Tier Channel Models, Partner Enablement, Loyalty Programs, Pipeline Development, Sales Forecasting, Account Targeting.
Market Expertise
MEA Market Expertise, CEE Market Expertise, Asia-Pacific Market.
Operations & Finance
P&L Management, Forecasting & SFDC Reporting, Supply Chain Optimization, Operational Frameworks, Budget Influence.
Team Leadership
Team Building, Mentorship, Cross-functional Leadership, Talent Development.
Industry Knowledge
Cybersecurity, IT Distribution, Telecommunications, Cloud Providers, Distributors, System Integrators, OEMs.